If you’re looking for the ultimate shortcut to building wealth and a recession-proof business,
becoming an “A.C.E.” in your niche - Authority, Celebrity, Expert - is the ONE
thing you MUST
do that can get you there the FASTEST
and the CHEAPEST
than any other marketing strategies.
Why? Because everybody is attracted to A.C.E.s.
Every buyer gravitates toward A.C.E. businesses over average businesses. And A.C.E. business owners are the only group of business owners that can raise fees or prices through the roof and still get an endless stream of perfect buyers lining up to give them money.
You see, in the past two years at our private consulting workshops, Preston and I taught our private mastermind group that the secret to building wealth, and the basis for all wealth accumulation, is Attraction.
(Preston is a trained Austrian economist, and you’ll hear his econ speak on exactly how wealth is created, why it grows, and what causes it to shrink inside this course).
Once you understand Attraction, you can boil down its essential elements, as well as how to acquire it, in a business context to three levels (in a linear order):
1. Power (You can acquire it by becoming an Expert)
2. Influence (You can acquire it by becoming an Authority)
3. Status (You can acquire it by becoming a Celebrity)
You see, growing a recession-proof business is actually about growing yourself into an A.C.E. that positions you as the “must-have” and “go-to” in the industry. When you are an A.C.E., your ideal buyers will always choose you over your competitors regardless of how much cheaper, more accessible, or even more valuable their products or services are.
To illustrate this, let me use the youngest Billionaire as an example. Her name is Kylie Jenner. If her name doesn’t ring a bell, here’s more clues. She’s the daughter of Caitlyn Jenner (then Bruce Jenner), which makes her the half-sister of Kim Kardashian. Not that I follow any of them nor do I expect you to know them, but as a business owner, there is a learning lesson here.How can Kylie Jenner become a 21-year-old Billionaire in the second year of launching a beauty product?
That story sounds so unbelievable! Literally. Is her cosmetics line that much better than the others? Does she put gold in her beauty products? Why her? She’s so young! Why only the second year into the business? That’s no time at all! The mystery around her success just gets more and more mind-boggling...
You can dismiss this example and call it a pure coincidence. But what about actress Jessica Alba and her household product line - The Honest Company ($250 million annual revenue in 2016)? What about actress Kate Hudson and her yoga clothes brand - Fabletics ($300 million annual revenue in 2018)? And what about singer Rihanna and her beauty line - Fenty Beauty ($570 million annual revenue in 2018)? The list of celebrity entrepreneurs goes on and on…
Since you can’t deny the fact that these celebrity businesses are successful in terms of sales, now you might be wondering “How did they do it?”
And that’s the lesson here.
All the traditional hustle, of course, but they all became celebrities and leveraged their “celebritydom” to amass wealth - commanding power, influence, and status over the masses beyond their niche target audience and are seen as the “go-to” and “must-have” against all competition.
The “deadly” combination of power, influence, and status is what you need for your business. And becoming an A.C.E. is how you get all of them FASTER and CHEAPER than any other way possible.
As “The King of Sales” Jeffrey Gitomer said, “People hate to be sold, but they love to buy.”
They love to follow. They love to mimic success. They desperately want to increase their status by associating themselves with other high-status people. And at the tip of the spear are A.C.E.s. with power, influence, and status that make them unquestionably valued, fervently respected, and irresistibly admired by their customers, clients, and peers.The bottom line is this: