From: Preston Bates and Isabella Bates
Re: A Time-Sensitive Note To Business Owners During Coronavirus Shutdown (Main Letter For The Course Can Be Found Below This Note).
Dear Future A.C.E. Entrepreneurs and A.C.E. Business Owners,
As I’m writing this letter, our country (and the world) is going through an extremely alarming economic, political, and social turmoil…
Because of a pandemic outbreak of COVID-19 starting in the end of 2019, as the virus spread, most of the world “shut down”, almost all economic activities “seized up”, and we are NOT left “undisturbed” to say the least.
For business owners like you, this is an alarm clock. A siren. A warning bell. A sobering moment. A somber event. And we are all personally, intricately, and unequivocally affected by this unprecedented economic turmoil that is predicted to cause a worse effect on our economy than the Great Depression and the Great Recession in terms of GDP decrease and unemployment rate.You might have been growing a successful brick-and-mortar business,
and just when you think it’s business as usual, suddenly your doors are “forced” to shut down, your employees are “banned” to leave home, and no customers are “allowed” to visit your location, buy your product, or receive your service… and you are left alone wondering, “Now what do I do?”You might have been trying to get your startup off the ground and running,
and when it was just about time for its sail to go up, the wind suddenly stopped blowing and a stormy dark cloud started to form above you… and you are wondering, “How am I ever going to survive?”You might have been running a decent online business,
and you have the best and the worst thing happening to your business. One the one hand, online exposure opportunities have never been stronger as people stay home and spend 10 more hours a day scrolling online, which means a higher chance for you to show up in front of your buyers. On the other hand, competition has never been more stiff because not only are you competing for attention over a million things on your buyers’ laptop, but you are also competing against an economic contraction (caused by loss of confidence and slows down demand) - which means you need to prove that your product is a “must-have”, not a “nice-to-have” (and make your product demand-inelastic).
Regardless of which scenario applies to you, we are all in this together as a team. And you have two choices.
As Charles Dickens wrote in A Tale Of Two Cities
, “It Was the Best of Times; It Was the Worst of Times.”
This moment we are going through can easily be the worst moment in the history of your business, costing you to lose customers, lose income, or even go bankrupt. But, there is hope. If you are smart and savvy like some entrepreneurs are, you can thrive in this exact “doom-and-gloom” moment and grow and soar beyond expectation.The First Choice:
Let the uncertainty get to you and stop trying to grow or look for alternatives.The Second Choice:
Take the challenge, keep your head up, and invest in creative ways to grow.
If you choose the second option, we are here to help you thrive. More than ready. More than ever.
If you are scared and lean toward the first choice, I encourage you to have faith and at least finish reading this letter. Don’t let fear make decisions for you. What you’ll discover might change your mind.
Read on to learn more...